Six Reasons to Buy in the Berkshires

1. Embrace what makes us different in the Berkshires
   Where we shop, where we eat and hang out - all of it makes the Berkshires unique. One-of-a-kind independent businesses are real and truly make our region what it is and what it will be. If we wanted to live somewhere that looked like everywhere else, we wouldn't be living in Berkshire County.
   
   
2. Get better service
   Businesses in the Berkshires, big and small, often hire people who have a better understanding of the products they're selling, and take more time to get to know customers.
   
   
3. Create more good jobs
   Small businesses are one of the largest employers nationally and in the Berkshires, and these businesses offer greater loyalty to their employees and the community.
   
   
4. Help out the environment
   Independent businesses make purchases requiring less transportation and usually set up shop in commercial corridors and in-town instead of developing on the fringe. This means less sprawl, congestion, habitat loss and pollution.
   
   
5. Support community groups
   Nonprofits receive an average 350% more support from Berkshires businesses.
   
   
6. Invest in your community
   Berkshires businesses are owned and/or operated by people who live here, work here, and are invested in our future.